The Anfacer Initiative + Sustainable has the mission of transforming the Brazilian ceramic tile sector. 

This will take place through the incorporation of sustainable development criteria into the manufacturers’ business strategy.

Thus, by adding environmental value and social value to their business, while generating financial results, Brazilian companies will reinforce their global leadership, gaining a competitive differential and creating shared value in both the Brazilian and international markets.


Green and Circular

The Anfacer Initiative + Sustainable contributes to a world in transition towards a:


To join the Initiative, companies are required to be transparent in disclosing their social, environmental and economic information and to ensure leadership engagement, as well as alignment with the principles of sustainability and conformity with basic management and compliance requirements.


The first stage of the initiative (2016-2018) consisted of technical measures, such as conducting interviews, gathering data and understanding how the sector stood in relation to ISO standards, as well as developing the following publications:

> Mapeamento das Legislações Ambientais (Mapping of environmental legislations);
> Diagnóstico Setorial com base no Draft Final ISO 17889 (Sector diagnosis based on the ISO 17889 Final Draft);
> Tabela Ambiental Setorial (Sector Environmental Table);
> Análise de Ciclo de Vida Setorial - ACV (Sector Life Cycle Analysis);
> Guia de Sustentabilidade (Sustainability Guide).

The second stage began in 2019 and is initially focused on engaging the companies in the sector. The intense participation of the manufacturers is contributing to the positioning of the Brazilian ceramic tile industry in both national  and international market, as well as enhancing management and driving innovation.




> Promote a Green Economy and a Circular Economy;

> Implement an Environmental Management system (ISO 14001:2015);

> Implement an Occupational Health and Safety Management system (OHSAS 18001);

> Implement a Social Responsibility Management system (ISO 26001);

> Implement energy management based on ISO 50001:2011;

> Control and promote social equality;

> Obey environmental laws;

> Obey labor and human rights laws;

> Combat corruption at all levels;

> Extend the principles of sustainability throughout the supplier chain; 

> Support the 2030 Agenda and the Sustainable Development Goals (SDGs);

> Promote the engagement of employees and society in support of the SDGs;


Minimum requirements

> Quality Management System (ISO 9001:2015);

> Product Certified under the Inmetro Brazilian System on Conformity Assessment (ISO 13006 – NBR 13818);

> Porcelain Tile collections with the Quality Label for Porcelain Tile ;

> Full compliance with the environmental legislations in force;

> Manufacturing plant with operating license, fire brigade permit, water withdrawal permit (if necessary), waste management (certified disposal).


Circular Economy

A Circular Economy is a system aimed at minimizing waste and making the most of resources. It is a regenerative approach that is in contrast with the traditional linear economy, whose production model is based on "take, make and throw away". The idea is that production and consumption function in a cycle based on the recovery and restoration of products, components and materials employing strategies with a long-term focus, encompassing project design, maintenance, repair, reuse, re-manufacturing, reform, recycling and upcycling, as happens in biological cycles.

In recent decades, the Brazilian ceramic tile sector has invested consistently in the pursuit of technological advances to reduce waste, to make use of residues and to incorporate third-party waste. However, there is still a lot to be done. The civil construction sector, of which the ceramic tile industry is part, has a production chain that generates a great deal of waste, offering a series of opportunities to apply Circular Economy concepts.



Green Economy

A Green Economy is one that drives improvement in human well being and social equality, significantly reducing environmental risks and scarcity in ecosystems. This is a question of establishing a resilient economy that provides better quality of life for everyone while respecting the limits of the planet.